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Universidad de Salamanca
Juan José Igartua Perosanz
Facultad de Ciencias Sociales / Faculty of Social Sciences
 
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Who am I?

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I am Juan José Igartua (Bilbao, 1965), PhD in Psychology (University of the Basque Country, 1996) and (Full) Professor of Media Psychology in the area of ​​Audiovisual Communication and Advertising at the University of Salamanca since 2009. In addition, I am the director of the Observatorio de los Contenidos Audiovisuales (OCA) (Observatory for Audiovisual Contents), a Recognized Research Group at the University of Salamanca (from 2006) and a Consolidated Research Unit (UIC 313) of Castilla y León, Spain (since 2021). Since 2022, I am a member of the “Academia Europea: The Academy of Europe” (https://www.ae-info.org), in particular in the section “Film, Media and Visual Studies”. In 2024, I received the María de Maeztu Award for Scientific Excellence from the University of Salamanca.

My area of ​​expertise is Media Psychology and Research Methods in Social Sciences and Communication.

My current research interests focus on the following topics: processes and media effects, narrative persuasion, media entertainment, health communication, news frames and framing effect, and media and immigration.

Specialization (UNESCO codes): 611402, 611418, 591002, 611401, 611415, 611201, 610701.

Web of Science ResearcherID: C-5971-2011

Author ID SCOPUS: 8110269300

Doctoral thesis: “Arte, medios de comunicación y persuasión. Una perspectiva sociocultural sobre la influencia psico-social de la obras dramáticas” [Art, mass media and persuasion. A sociocultural perspective on the psycho-social influence of dramatic works] (link) (Thesis advisor: Dr. Darío Páez Rovira).

Address: University of Salamanca. Faculty of Social Sciences. Campus Unamuno (Building FES). 37007 Salamanca.

Office Location: FES Departmental Building, Room 423 (4th floor)

Phone: +34.670.801.074

Fax: +34.923.29.45.73

E-mail: jigartua@usal.es

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English CV (pdf)

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