I am Juan José Igartua (Bilbao, 1965), PhD in Psychology (University of the Basque Country, 1996) and (Full) Professor of Media Psychology in the area of Audiovisual Communication and Advertising at the University of Salamanca since 2009. In addition, I am the director of the Observatorio de los Contenidos Audiovisuales (OCA) (Observatory for Audiovisual Contents), a Recognized Research Group at the University of Salamanca (from 2006) and a Consolidated Research Unit (UIC 313) of Castilla y León, Spain (since 2021). Since 2022, I am a member of the “Academia Europea: The Academy of Europe” (https://www.ae-info.org), in particular in the section “Film, Media and Visual Studies”. In 2024, I received the María de Maeztu Award for Scientific Excellence from the University of Salamanca.
My area of expertise is Media Psychology and Research Methods in Social Sciences and Communication.
My current research interests focus on the following topics: processes and media effects, narrative persuasion, media entertainment, health communication, news frames and framing effect, and media and immigration.
Specialization (UNESCO codes): 611402, 611418, 591002, 611401, 611415, 611201, 610701.
Web of Science ResearcherID: C-5971-2011
Author ID SCOPUS: 8110269300
Doctoral thesis: “Arte, medios de comunicación y persuasión. Una perspectiva sociocultural sobre la influencia psico-social de la obras dramáticas” [Art, mass media and persuasion. A sociocultural perspective on the psycho-social influence of dramatic works] (link) (Thesis advisor: Dr. Darío Páez Rovira).
Address: University of Salamanca. Faculty of Social Sciences. Campus Unamuno (Building FES). 37007 Salamanca.
Office Location: FES Departmental Building, Room 423 (4th floor)
Phone: +34.670.801.074
Fax: +34.923.29.45.73
E-mail: jigartua@usal.es
Social media
- ResearchGate: https://www.researchgate.net/profile/Juan_Jose_Igartua
- ORCID: http://orcid.org/0000-0002-9865-2714
- Web of Science: https://www.webofscience.com/wos/author/record/91579
- SCOPUS: https://www.scopus.com/authid/detail.uri?authorId=8110269300
- Academia: https://usal.academia.edu/juanjoseigartua
- Google Scholar: https://scholar.google.es/citations?user=qsR9fsEAAAAJ&hl=
- YouTube: https://www.youtube.com/c/JuanJos%C3%A9Igartua/featured
English CV (pdf)
